Brand Identity · Art Direction · Photography
Violet Limon
A Miami streetwear startup needed a complete brand built from zero — identity, voice, photography, physical touchpoints, and a digital presence. One designer handled all of it.
Status
In-production.
Skus
Miami, FL
Role
Brand Identity · Art Director · Photographer
Client
Violet Limon
Violet Limon came in as a startup with a name, an attitude, and nothing else. Bold, bilingual, Miami-born — the brand needed a visual language that could carry its energy from a shopping bag to a street poster to a phone screen.
The identity
A wordmark that is the brand.
No icon, no symbol — just the name, set in custom lettering confident enough to stand alone. The wordmark works at every scale, from a hang tag to a building sign. Color palette: magenta, deep purple, navy, and white.
The campaign
"Confidence like never before."
The campaign was shot on location in Miami — a fully pink playground structure that became the visual backbone of the brand launch. Every shot was art directed and photographed to make the clothes and the attitude inseparable. The tagline was written to match: short, declarative, unapologetic.
Brand guidelines
Built to hand off and scale.
A 7-page brand guidelines document covering logo usage, color system, typography, and harmonious color pairings — everything the brand needs to grow without losing itself.
Physical touchpoints
Every surface is a brand moment.
From the shopping bag a customer walks out with to the postcard tucked inside — every physical touchpoint was designed to carry the same energy off the screen and into the real world.
THE SCOPE
1
Brand built entirely from scratch — no existing identity to inherit.
6+
Campaign visuals shot and art directed on location in Miami.
7
Page brand guidelines document delivered for future use.