Campaign Design · Art Direction · Print
26 California Wholesale
ASD Market Week 2026
A wholesale brand preparing for one of the largest trade shows in the US needed every piece of design a buyer would see to be ready — at the same time.
Client
26 California Wholesale
Show
ASD Market Week · Las Vegas · March 2026
26 California Wholesale supplies product lines to supermarket chains and retailers across the country. ASD Market Week draws 45,000 buyers. The booth materials, the flyer a buyer pockets, the catalog they take home — all of it had to be ready, and all of it had to be right.
Role
Designer & Art Director
Timeline
8 weeks · hard print deadline
Show
ASD Market Week · Las Vegas · March 2026
Role
Designer & Art Director
Client
26 California Wholesale
Timeline
8 weeks · hard print deadline
ASD Market Week flyer — print
The campaign
Built to stop a buyer mid-aisle.
Bold geometric grid, red and black color blocks, all critical logistics readable in under three seconds. The same system adapted for email — same visual language, different format.
Email banner — digital distribution
The campaign
Built to stop a buyer mid-aisle.
Bold geometric grid, red and black color blocks, all critical logistics readable in under three seconds. The same system adapted for email — same visual language, different format.
ASD Market Week flyer — print
Email banner — digital distribution
The catalog system
From generic to unmistakable.
15 covers. 15 shoots. One system.
Each category got its own art directed cover — products styled and staged to feel iconic, not utilitarian. Unified by a consistent grid, type hierarchy, and the "Better Living Through 26" tagline.
Every interior was rebuilt too — updated layouts, current product info, refreshed imagery. An average of 40 pages per catalog.
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THE SCOPE
15
Catalogs redesigned — covers, interiors, and product photography.
+600
Total pages laid out across all categories.
8 wks
Start to print-ready, with zero production buffer.